Set off on a sweet family adventure into the world of chocolate

Torino, Italy | Oct 31, 2025

Price: 46,000 Points


Time of Event: Oct 31, 2025 11:59:00 PM EDT



See full Access Terms and Conditions or FAQs for more details.

Experience Description

Learn how chocolate is made, take part in fun activities for both kids and adults, and taste delightful pralines


Make your kids' dreams of chocolate come true—and satisfy your own sweet tooth—on a visit to a working chocolate laboratory, and have fun with your family while learning how this delightful treat is made. First, you'll tour the renowned Guido Gobino chocolate factory and see where the roasting, refining, and moulding takes place. Then, the kids will explore the magic of fresh ingredients through touch and scent, while the adults awaken their senses with a 'Sensory Box' designed just for this experience. Finally, you'll all delight in a tasting of Gobino's finest pralines. Exclusively for Mastercard cardholders.

What's priceless

Sharing your children's excitement as they uncover the secrets of chocolate making and playfully discover new flavours.

The highlights

  • Spend the day at the Gobino factory, together as a family, on a tour designed with kids in mind
  • Witness the chocolate-making process, from bean selection to final creation
  • Explore the different steps of chocolate production inside the factory
  • Immerse yourselves in unique multisensory experiences tailored to kids and adults
  • Savour a delicious selection of Gobino's finest pralines

Details

  • Priceless experiences are reserved for Mastercard cardholders
  • Experience is valid for participants 6 years old and older; participants under 18 must be accompanied by an adult
  • Experience is available through 31 October 2025, from Tuesday to Friday, from 11 a.m. to 1 p.m.
  • Experience is not available during July and August
  • Experience must be booked at least 15 days in advance
  • Experience is for 4 people
  • Price listed is for a group of 4 people
  • During the visit, protective equipment will be provided, including gowns, masks, hair covers, and shoe covers
  • Experience is available in English and Italian
  • To book the experience, simply click 'Add to cart'. You'll receive a confirmation e-mail. In the following days, you'll receive an email from our customer service providing the contacts to arrange the date of the experience directly with the partner

Fine Print

  • This experience is non-refundable upon purchase, unless otherwise noted

Terms and Conditions

1. The Experience as described on its dedicated page on the priceless.com website ("Page"), to which the T&C ("Experience") are linked, is i) offered by Mastercard SA ("Mastercard") through third parties in charge of its organization / promotion and ii) is reserved for holders of Mastercard credit cards, who may also book/purchase the Experience on behalf of third parties (jointly with the holders, "Beneficiaries"). In the event that a Beneficiary under the age of 18 makes the reservation or purchase the Experience, he or she declares that he or she has been authorized to make such purchase by individuals exercising parental authority, being understood that, in case pf physical event and not organized in virtual mode, he or she may not participate in the Experience without being accompanied by an adult. The underage Beneficiary, and consequently the individuals exercising parental authority acknowledge and agree that in the event that the underage Beneficiary shows up at the Experience unaccompanied, such circumstance will result in exclusion from the Experience and in no case a refund of the Price will be due. Mastercard and / or Third Parties may, at their sole discretion, decide to have an unaccompanied underage Beneficiary participate and, in such case, this will be specifically stated on the Page and in the description of the Experience. Notwithstanding the above, individuals exercising parental authority undertake to indemnify and hold harmless Mastercard and Third Parties from any and all damages, charges, expenses, costs or other claims related to the underage Beneficiary purchase, booking and participation to the Experience, even if the underage Beneficiary is accompanied by an adult other than the individuals exercising parental authority.
2. The Experience includes the services and / or activities as described on the Page: anything not expressly indicated cannot and must not be considered included in the Experience under any circumstances.
3. The Beneficiaries, by booking / purchasing / requesting the Experience, declare they have read and understood the content of the Page and of the T&C, waving any claim as of now, including reimbursement or compensation, against Mastercard and third parties engaged by Mastercard to manage the organisation / management of the Experience as well as any partners with whom Mastercard has created the Experience and who are named on the Page ("Third Parties").
4. The Beneficiaries acknowledge and accept that the Experience is intended for personal fruition / use of the Beneficiaries and therefore any use, distribution, modification and / or resale of the Experience for direct and / or indirect commercial and / or promotional purposes is prohibited. Any use in violation of this condition entails the immediate exclusion of the Beneficiary from the Experience and the loss of the benefits associated with it, without prejudice to the right of Mastercard and Third Parties from acting to protect their rights and to claim compensation for damages.
5. The Experience may be cancelled, rescheduled or modified in the event of unforeseen circumstances without entailing the right of the Beneficiaries to make any economic or other claims, including reimbursement or compensation, against Mastercard and Third Parties.
6. The Beneficiaries may book the Experience up to 15 days before the day on which it is scheduled to be carried out by Mastercard and / or Third Parties, or within the different deadline indicated on the Page, which shall prevail over the deadline referred to in this article in case of discrepancy. In case of failure to book the Experience within the deadline indicated, the Beneficiaries waive all claims against Mastercard and / or Third Parties.
7. If the Page provides for a selection of Experience participants from among the Beneficiaries and/or the content they produce or submit in connection with the Experience, the Beneficiaries acknowledge and agree that Mastercard may avail itself, for the abovementioned selection and the performance of the operation described above, of the services of third party providers acting on behalf of Mastercard, who may process participants' personal data on behalf of Mastercard in accordance with the privacy policy on the Page. All selections will be made in accordance with the provisions set forth in connection with the individual Experience on the Page and, in the absence of express indication of particular selection criteria, at the discretion of Mastercard and/or the Third Party.
8. If the Page mentions a maximum number of Beneficiaries who can take part in the Experience, the Beneficiaries who - even after booking / request has been correctly submitted - are not selected to participate in the Experience waive all claims against Mastercard and / or Third Parties.
9. If the Page states a price or other cost items ("Price") for the participation in the Experience, the Beneficiaries who book and / or request to participate undertake to i) follow the instructions on the Page to proceed with the payment of the Price where it is possible to do so electronically and ii) in any case, to pay the Price requested according to the times and procedures set out of the Page.
10. If the Experience is personal and exclusively in the name of the Beneficiary who purchased the Experience as indicated on the Page, the Beneficiaries undertake to correctly enter the name and details of the person who will take part in the Experience, renouncing as of now to any claim, including reimbursement or compensation, in the event of errors when entering the name and details that could prevent the Beneficiaries from participating in the Experience purchased. In the event of errors that could prevent the participation in the Experience, the Beneficiaries accept as of now that in no case a refund of the Price will be due.
11. If the Page requires the selection of a date and time of the Experience, the Beneficiaries undertake to scrupulously respect the date and time chosen, waiving any claim against Mastercard and / or Third Parties in the event of errors in the date and time selection and / or non-participation in the Experience on the date and time chosen. In the event of non-participation in the Experience on the date and time chosen, the Beneficiaries accept as of now that in no case a refund of the Price will be due.
12. If it is planned and / or indicated and / or necessary for audio and video footage to be taken during the Experience, the Beneficiaries undertake as of now i) to grant Mastercard and Third Parties an authorization to use his / her name and / or image and / or voice for purposes related to the Experience and Mastercard's Priceless program as well as their promotion and publicity and ii) to sign the release, if any, provided by email or at the time of the Experience, it being understood that in the case of underage Beneficiaries, the signature of the release will be necessary and individuals exercising parental authority must signed it. The Beneficiary must send the release to Mastercard Customer Service as a condition of participation in the Experience or bring it with him / her on the day of the Experience if indicated on the Page or by Mastercard Customer Service. The Beneficiary acknowledges and accepts that failure to send or deliver the release will result in the exclusion from the Experience and in no case a refund of the Price will be due.
13. If indicated on the Page, the Beneficiaries undertake to print / show a copy of the booking / purchase of the Experience in order to access and / or otherwise benefit from it, accepting that failure to show what is requested could result in the Beneficiaries' exclusion from the Experience. In the event of exclusion from the Experience due to non-submission of the required documents, the Beneficiaries accept as of now that in no case the refund of the Price will be due.
14. The Beneficiaries acknowledge and accept that, if indicated on the Page or in any other way in relation to the Experience, the shooting, sharing or publication in any medium and / or the sending in any form, of images / videos / screenshots are prohibited as is any filming of the event and / or service and / or activity covered by the Experience. In these cases, where the Experience provides for events / services / activities in presence, the Beneficiaries undertake to sign a confidentiality statement as a condition to access the events / services / activities referred to in the Experience. Failure to sign the foregoing may result in the exclusion of the Beneficiaries from the Experience. In the event of exclusion from the Experience due to failure to sign the abovementioned statement, the Beneficiaries accept as of now that in no case the refund of the Price will be due.
15. The Event Venue reserves the right to remove any visitor who is not acting in accordance with the Terms and Conditions, as listed above.
16. The Event Venue may ask for proof of ID before serving alcohol, at the event if you look under the age of 25 (or any other applicable age per the jurisdiction). Failure to present valid ID may result in the refusal of alcoholic beverages being served and where included within the Experience, a soft drink alternative will be offered.

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